President Obama makes shopping stop at New York Gap as part of minimum ...

Pablo Martinez Monsivais/AP

Obama, with the help of store employee Susan Panariello, shops for sweaters.

That's a lovely shade of pink, Mr. President.

President Obama made an unannounced stop at a Gap store in midtown Manhattan on Tuesday to buy some clothes for his wife and daughters and make a pitch for increasing the minimum wage.

The President was seen picking through pastel sweaters, khaki pants and workout clothes at the store on 42nd St.and 3rd Ave. before attending two Democratic Party fundraisers in the city.

'I'm here at the Gap because it never hurts to bring something back home - I get points,' he joked while sifting through the garments among roughly 20 shocked customers.

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Carlene Whitney, a hotel housekeeper from Queens, described herself as simply 'amazed' after bumping into him.

'He said 'today is a beautiful day to be in New York.' He shook my hand. I was amazed. He's more handsome in person. Very sexy,' she gushed.

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Obama decided to shop at the Gap to spotlight the company's new policy of paying entry level employees more than the minimum wage.

'It's not only good for them and their families, it's also good for the entire economy,' Obama said. 'I want to congratulate the Gap for doing the right thing.'

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He pointed out that the minimum wage is not just going to teenagers; the average age of a minimum-wage earner is 35. Obama has asked Congress to approve an increase in the national minimum wage to $10.10 an hour from $7.25, but Republicans are reluctant to go along.

The President paid $154.85 for his purchase, which included a light blue workout jacket for Michelle - size medium - and two button-down sweaters for his daughters, one coral and the other light pink.

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The store's general manager, Humberto Anaya, 33, said the President joked 'about not wanting to pick out pants sizes for his wife and daughters.'

'I think the ladies will be impressed by my style sense,' Obama said.

When asked if he'd like to sign up for a Gap card, he declined and paid with his own credit card, according to the store's staff.

'I've got one card,' Obama said. 'In fact I don't always carry my wallet. I brought it specially for you.'

ngolgowski@nydailynews.com